Fear is a Liar

Disney's Boardwalk Resort
Writing from Disney’s Boardwalk Resort Convention Center today.
Disney's Boardwalk Resort back courtyard
Disney’s Boardwalk Resort back courtyard.
Disney Fairy Tale Wedding at Disney's Boardwalk Resort
Disney Fairy Tale Wedding at Disney’s Boardwalk Resort in October.
Disney's Boardwalk Resort panorama
Disney’s Boardwalk Resort panorama.
Disney Institute Employee Engagement program banner
Disney Institute Employee Engagement program at Disney’s Boardwalk Resort Convention Center.

Fear is a Liar

We admire legendary corporate cultures. Companies like Apple, Harley-Davidson, Southwest Airlines, and of course, Disney, come to mind immediately.

If we are honest with ourselves, would we say, deep down, we’ll never be as good.

i mean, seriously, how could we possibly create a business excellence assembly line that actually manifests itself as organizational vibrancy?

We can’t.

And we believe the script we tell ourselves.

What if i challenged you to .think .differently?

To imagine being able to draw up cultural blueprints; to architect a foundation that you can’t wait to show and tell others about.

This book illustrates the five foundational business excellence building blocks for world-class corporate culture.

It’s just a dream and a drawing, but guess what?

Now you have a drawing.

You never had a blueprint before.

You’re welcome.

The Law of the Business Excellence Chain Reaction

Walt Disney unveiling EPCOT plans
Disney book writing from Epcot’s Inventions Pavilion.
Japanese drummers at Epcot
We ate lunch at Japan.
Disney crowds
Wow, that’s a lot of Guests enjoying themselves.
Epcot Inventions pavilion
We wrote just inside to the left. Quiet. Air-conditioned.
two people sitting on floor next to Disney trash can
We both wrote this fine October 2016 afternoon.

The Law of the Business Excellence Chain Reaction

A rolling stone gathers no moss.

An object in motion tends to stay in motion.

Pick up one end of the stick, you pick up the other end too.

Ripple effects have a natural, unforced way of reaching exponentially farther from the center of the action.

Imagine negative cultural ripple effects.

Terrifying, right?

As if your world isn’t busy and chaotic enough.

Now imagine nothing but positive cultural ripple effects.

Exciting, right?

Leadership, good, not so good, or great has corresponding cultural ripples.

When you understand that leaders impact the employee experience, and employees impact your customer experience, and customers impact your financial experience, and creativity is the DNA of every great company, you have learned to embrace the Organizational Vibrancy basics.

Never get bored with basics.

Focusing on the basics makes your organization vibrant. Neglecting the basics will destroy it.

Become the Business Excellence Category

Walt Disney World Steam Train
Walt Disney World Steam Train.
Walt Disney World Steam Train
Hometown traffic.
Walt Disney World Steam Train
Roy O. Disney
Magic Kingdom morning
Busy October 2016 Magic Kingdom morning.
Magic Kingdom morning
Wrote from this bench.
Magic Kingdom morning
i call this Disney Park high tide.

Become the Business Excellence Category

Lead the category or be the category?

Striving to lead your industry isn’t entirely bad if you’re ok with waiting for someone else to beat you to the next breakthrough.

Why does that sound ridiculous?

Why is it important?

Because some ridiculously important (some would say game-changing) events have happened, are happening now, and will continue to happen.

It’s called disruption for a reason.

Waiting for it to happen can destroy an organization (and sometimes an industry).

Making it happen can launch competitive immunity and have your competition scrambling to recover.

Remember how the music industry let Napster reinvent music file sharing?

Music executives got blind-sided.

As if that wasn’t enough, the music industry never saw a computer company coming either.

Apple, iPod, iTunes, and now, Apple Music.

Apple is a category of one.

The music industry had their chance to become the category.

Kodak had their chance too, but they held so tightly to film, they suffocated themselves.

How does this train of thought affect Disney?

Easy, we have learned to be intentional with harnessing the positive ripple effects created by synergy, cause and effect, and culture.

We over-focus on the same things others under-focus on or ignore. We see the power in being intentional versus being unintentional.

Focus and discipline are our masters.

One good turn deserves another.

Leaders impact employees who impact customers who impact business results and creativity is the DNA of the entire business chain of excellence.

jeff noel Deconstructed Disney to reconstruct Business Excellence, for your future enjoyment

Reedy Creek Fire Department
Back at Reedy Creek Fire Department. It’s close and easy to park.

jeff noel Deconstructed Disney to reconstruct Business Excellence, for your future enjoyment

If you’ve visited a Disney Theme Park, the odds are high you’ve seen at least one sign like this:

Please pardon our appearance while we refurbish this attraction for your future enjoyment.

Walt Disney Attractions

Why are the odds high?

The odds are great because Disney is always working to improve the Guest Experience.

Consider the effort, though. Every Attraction is unique, and each one comes with a different set of issues, opportunities, and strengths.

Closer inspection then will yield you a quick, and much deeper, appreciation.

Now imagine the difference between one closer inspection versus a lifetime of seeing it under a microscope.

When you see the actual DNA, the smallest pieces that hold the Disney Culture together, everything you believe in, and why, changes.

When i saw the Disney Institute participants struggle with our Organizational Vibrancy content, which focused on what we do and how we do it, i set out to find a breakthrough for those struggling business professionals.

i was on a mission to crystallize why, and how, we do what we do.

The why took me to the microscope, which led to brilliantly simplistic discoveries.

The Business Chain of Excellence Gospel According To Walt Disney

Reedy Creek Fire Department
Day 22: Reedy Creek Fire Department. Parked and wrote from car.
Reedy Creek Fire Department on East Buena Vista Drive, at Disney Springs.
Disney Institute Cast Member Nametag
2009
Flock of Vulture on ground eating roadkill
Flock of Vultures on ground eating roadkill.
Eagle surrounded by Vultures while eating roadkill
Vultures heavily outnumber the lone Eagle. The Vultures parted the sea as the Eagle walked through to the carcass.

The Business Chain of Excellence Gospel According To Walt Disney

Gospel: gos·pel, noun: Something regarded as true and implicitly believed: to take his report for gospel. A doctrine regarded as of prime importance: political gospel.

The good news, Disney’s Approach to Business Excellence is simple and serves as the world’s business gospel.

The bad news is it’s not easy.

When i first discovered i had high cholesterol, the doctor recommended two simple steps to lower the risk of heart disease.

Diet and exercise.

Simple.

Not easy.

Disney’s Approach to Business Excellence, you’ll see in a moment, is ridiculously simple.

And yet finding an organizational culture of overwhelming leadership excellence is roughly as statistically similar as finding a large number of vibrantly healthy American adults.

The second greatest human fear

Disney University cafeteria sign
Day 21: Disney University. DU’s cafeteria sign.
Disney University lobby trophy case
Disney University lobby trophy case.
Social media screen shot about employee engagement
BC and i worked together at DI. BC is retired and running his own company.
bookshelf with Seth Godin and Disney books
Seth fan. Indeed.
Jeff Noel leadership slide
Part of my “Lead Like You Mean It” keynote.

The second greatest human fear

Most people know this, the second greatest human fear is the fear of death.

What’s the top human fear?

The only thing scarier than dying is public speaking.

So yeah, no, i never wanted to be a public speaker.

No dream.

No wish.

Not even a remote thought that just randomly came and went.

No desire nor interest ever happened before the day Carol called.

After that, the idea of being a Disney professional speaker consumed my thinking.

Like a broken record, i kept repeating the same question over and over, “Why me?”

Never thought about becoming a Disney Organizational Vibrancy expert.

You’ve Got The Wrong Jeff

Disney University
Day 20: Writing at Disney University.
Disney University
Disney University.
Disney University themed trash can
Themed Trash Cans. Backstage. Why?
Disney University parking lot
Disney University parking lot.
Disney University parking lot
Disney University parking lot.
Disney author Jeff Noel thesis statement
Overarching thesis for my content. Middle arrow revolves around the customer.

You’ve got the wrong Jeff

It was a typical day at Disney’s Grand Floridian Resort and Spa.

Busy.

Crazy busy, you could say.

In the Main Building, the Concierge Building, The Disney Company’s highest level of service, for any of our Resorts worldwide, was delivered exclusively here.

When it’s all you know, and all 1,400 Cast Members (including 100 leaders) have the same understanding of and commitment to the Disney Mission, you adapt and thrive in spite of the relentless pressure to be excellent with every breath you take.

So when the phone rang, i didn’t have time to answer it, and all the back office phones are internal numbers, so i knew it was a Cast Member.

i normally let internal calls go to voice mail on a super busy day, because if it’s urgent, they can page me – this was 1998, in the pre-mobile phone era.

“May I speak with Jeff please, this is Carol from Disney Institute.”

“This is Jeff?”

“I need to schedule a lunch meeting with Steve Heise.”

“I have no idea what you’re talking about. You’ve got the wrong Jeff.”

“You’re Jeff Noel, right?

“Yes. But i have no idea what you’re talking about.”

Carol said she’d investigate and call me back.

Sometime later we spoke again, and she proceeded to share how my first Disney Supervisor, Neal McCord, had lunch with a Disney Institute (DI) hiring manager and Neal recommended me as a potential speaker because of my 15 years of Disney Operations experience. DI was looking for someone with those exact credentials.

Steve Heise was the DI Director and he wanted to meet me.

i was so confused.

“Why me?”

All i could think about after Carol’s phone call was, “God must want me to become a preacher or a comedian, and i’ll need this public speaking experience.”

rethink, reprioritize, recommit your Business Chain of Excellence beliefs

Spaceship Earth
Day 17: Epcot’s Spaceship Earth.
Spaceship Earth
Never gets old.
Spaceship Earth
The only place you could find Mickey Mouse when Epcot Center opened October 1, 1982. True story.
Spaceship Earth
Jungle Jeff strikes again. Tonight at Epcot.
Art of Disney
Heading home, passing Art of Disney.
Quote from TV screen saver
Quote from TV screen saver. So yes, getting these seven Disney Business Books done by July 1, 2021 is motivationally urgent.
Disney Institute class learning list
Disney Institute class learning list. To which Jungle Jeff says, yes, and…

rethink, reprioritize, recommit your Business Chain of Excellence beliefs

Where do we begin when we are fed up with the past and dissatisfied with our inability to break through the everyday business excellence grind?

Cliche, but what about keeping it simple?

The ultimate sophistication is simplicity.

What’s first?

Three steps.

In prioritized order:

  1. rethink
  2. reprioritize
  3. recommit

Great leaders never underestimate the power of being clear, concise, and compelling.

Life and work are too complex to try to lead without clarity around the most important issues.

Life and work are too complicated to achieve organizational vibrancy without irrefutable priorities.

Life and work are too intense to ever show up without world-class Organizational Vibrancy commitment.

Average Business Chain of Excellence is a crying shame isn’t it?

Disney Laundry logo
Day 15, September 2016. Daily writing at Walt Disney World. Textile Services is Disney-speak for Laundry.
Disney World softball field
Just arrived to begin today’s writing at Walt Disney World. The Disney Laundry is behind right field.
Disney World softball field
Biking to Walt Disney World from home every day never gets old.
Disney World softball field
Textile Services, a massive hotel linens laundry facility, is the light blue building behind the outfield.
Buena Vista Construction sign
Heading home.

There’s no room for average business chain of excellence at Disney

None.

Zero.

It’s a crying shame, isn’t it?

Because you’ll never know.

Never know what might have been.

Never know how effective your impact could have been.

Never lived up to the hopes your leaders had for you.

Never lived up to the hopes you had for yourself.

Satisfaction is dangerous.

They say only the mediocre are at their best every day.

The antidote is obvious.

Seek out timeless Organizational Vibrancy wisdom.

Embrace simple, profound, industry-neutral Cultural Vibrancy insights.

Begin today to rethink, reprioritize, and recommit your time and effort.

Detouring to wonder why

Day 14: Disney's Grand Floridian Resort and Spa lobby
Day 14: Disney’s Grand Floridian Resort and Spa lobby.

Detouring to wonder why

To wonder why?

Detour.

A different route to get somewhere; usually unplanned, unexpected, often scary and inconvenient.

What if we detoured in our journey to understand, and practice, the world-class, Organizational Vibrancy key drivers required to become and stay a remarkably successful business enterprise?

The “what if” usually has an ending sounding like this, “I’ll never know?”

Why?

Because it’s safer, more convenient, and easier to manage the unexpected and unplanned if we just get back to the job at hand, which is to maintain the current level of operational efficiency.