Be A Yes Person

Jungle Cruise Skipper portrait painting
Writing from Adventureland’s Skipper Canteen.
Disney author Jeff Noel in Adventureland
So at home.
Disney author Jeff Noel in Adventureland
Loving the Disney writing life.
Castle logo
Castle logo.
Castle logo
Castle logo.

Be A Yes Person

We understand the ready, fire, aim concept.

But do we live the essential essence of the opposite; intentional and proactive thinking and doing?

Years ago one of my favorite Disney colleagues, Dennis Frare, shared a statement that is one of the most profound truths i’ve ever heard.

To know is to do. To know and not do, is to not yet know.

The value of the following yes-or-no questions is self-evident and irrefutable.

Have fun answering.

  1. i have read at least 24 business excellence books?
  2. i am the most passionate student of business excellence i know?
  3. i subscribe to, and read, at least two daily business excellence blogs?
  4. i have personally written extensively (subjective) about the leadership chain of excellence ripple effect?
  5. i teach business excellence to others?
  6. i live and breath a balanced business excellence approach?

These questions are the ticket to the dance. They are in no way all-inclusive. The road to excellence has no finish line.

Ready, Fire, Aim

Walt Disney World Steam Train
All aboard.
Walt Disney World
Bust October 2016 day.
Walt Disney World Steam Train
One child looking at another.
Walt Disney World Steam Train
Why not from this angle?
Walt Disney World Steam Train
Walt Disney World Steam Train
Writing from a Walt Disney World Steam Train today.

Ready, Fire, Aim

Before you go any further, ask yourself some honest vibrancy questions.

If you are unable to answer yes to every question, you should rethink your motivation.

Our leadership excellence is vibrant?

Our employee engagement is vibrant?

Our customer service is vibrant?

Our brand reputation is vibrant?

Our creativity and innovation is vibrant?

World-class Organizational Vibrancy is our goal?

Six yeses?

Stop piling it on

man sitting on rocking chair at Disney
Writing from third and final stop today, Disney’s Dixie Landings Resort.
Water wheel
Dixie Landings.
Disney's Best Friends Pet Center
Disney’s Best Friends Pet Center.
Tower of Terror
Tower of Terror.
Disney's Hollywood Studios entrance
Disney’s Hollywood Studios entrance.
Disney's Hollywood Studios entrance before Park opening
Disney’s Hollywood Studios entrance before Park opening.
Disney's Swan Resort
Disney’s Swan Resort.

Stop piling it on

Do an inventory of your business book collection, business email subscriptions, self-improvement Facebook pages you’ve liked, and people you follow on Twitter and LinkedIn.

Quit buying business books you’ll never read.

Quit listening to podcasts.

Quit reading blog posts.

Quite surfing LinkedIn and Twitter for the next business excellence nugget.

How much business excellence information do you need before you can convince yourself you’re confident in your business excellence convictions?

Fear is a Liar

Disney's Boardwalk Resort
Writing from Disney’s Boardwalk Resort Convention Center today.
Disney's Boardwalk Resort back courtyard
Disney’s Boardwalk Resort back courtyard.
Disney Fairy Tale Wedding at Disney's Boardwalk Resort
Disney Fairy Tale Wedding at Disney’s Boardwalk Resort in October.
Disney's Boardwalk Resort panorama
Disney’s Boardwalk Resort panorama.
Disney Institute Employee Engagement program banner
Disney Institute Employee Engagement program at Disney’s Boardwalk Resort Convention Center.

Fear is a Liar

We admire legendary corporate cultures. Companies like Apple, Harley-Davidson, Southwest Airlines, and of course, Disney, come to mind immediately.

If we are honest with ourselves, would we say, deep down, we’ll never be as good.

i mean, seriously, how could we possibly create a business excellence assembly line that actually manifests itself as organizational vibrancy?

We can’t.

And we believe the script we tell ourselves.

What if i challenged you to .think .differently?

To imagine being able to draw up cultural blueprints; to architect a foundation that you can’t wait to show and tell others about.

This book illustrates the five foundational business excellence building blocks for world-class corporate culture.

It’s just a dream and a drawing, but guess what?

Now you have a drawing.

You never had a blueprint before.

You’re welcome.

The Law of the Business Excellence Chain Reaction

Walt Disney unveiling EPCOT plans
Disney book writing from Epcot’s Inventions Pavilion.
Japanese drummers at Epcot
We ate lunch at Japan.
Disney crowds
Wow, that’s a lot of Guests enjoying themselves.
Epcot Inventions pavilion
We wrote just inside to the left. Quiet. Air-conditioned.
two people sitting on floor next to Disney trash can
We both wrote this fine October 2016 afternoon.

The Law of the Business Excellence Chain Reaction

A rolling stone gathers no moss.

An object in motion tends to stay in motion.

Pick up one end of the stick, you pick up the other end too.

Ripple effects have a natural, unforced way of reaching exponentially farther from the center of the action.

Imagine negative cultural ripple effects.

Terrifying, right?

As if your world isn’t busy and chaotic enough.

Now imagine nothing but positive cultural ripple effects.

Exciting, right?

Leadership, good, not so good, or great has corresponding cultural ripples.

When you understand that leaders impact the employee experience, and employees impact your customer experience, and customers impact your financial experience, and creativity is the DNA of every great company, you have learned to embrace the Organizational Vibrancy basics.

Never get bored with basics.

Focusing on the basics makes your organization vibrant. Neglecting the basics will destroy it.

Become the Business Excellence Category

Walt Disney World Steam Train
Walt Disney World Steam Train.
Walt Disney World Steam Train
Hometown traffic.
Walt Disney World Steam Train
Roy O. Disney
Magic Kingdom morning
Busy October 2016 Magic Kingdom morning.
Magic Kingdom morning
Wrote from this bench.
Magic Kingdom morning
i call this Disney Park high tide.

Become the Business Excellence Category

Lead the category or be the category?

Striving to lead your industry isn’t entirely bad if you’re ok with waiting for someone else to beat you to the next breakthrough.

Why does that sound ridiculous?

Why is it important?

Because some ridiculously important (some would say game-changing) events have happened, are happening now, and will continue to happen.

It’s called disruption for a reason.

Waiting for it to happen can destroy an organization (and sometimes an industry).

Making it happen can launch competitive immunity and have your competition scrambling to recover.

Remember how the music industry let Napster reinvent music file sharing?

Music executives got blind-sided.

As if that wasn’t enough, the music industry never saw a computer company coming either.

Apple, iPod, iTunes, and now, Apple Music.

Apple is a category of one.

The music industry had their chance to become the category.

Kodak had their chance too, but they held so tightly to film, they suffocated themselves.

How does this train of thought affect Disney?

Easy, we have learned to be intentional with harnessing the positive ripple effects created by synergy, cause and effect, and culture.

We over-focus on the same things others under-focus on or ignore. We see the power in being intentional versus being unintentional.

Focus and discipline are our masters.

One good turn deserves another.

Leaders impact employees who impact customers who impact business results and creativity is the DNA of the entire business chain of excellence.

jeff noel Deconstructed Disney to reconstruct Business Excellence, for your future enjoyment

Reedy Creek Fire Department
Back at Reedy Creek Fire Department. It’s close and easy to park.

jeff noel Deconstructed Disney to reconstruct Business Excellence, for your future enjoyment

If you’ve visited a Disney Theme Park, the odds are high you’ve seen at least one sign like this:

Please pardon our appearance while we refurbish this attraction for your future enjoyment.

Walt Disney Attractions

Why are the odds high?

The odds are great because Disney is always working to improve the Guest Experience.

Consider the effort, though. Every Attraction is unique, and each one comes with a different set of issues, opportunities, and strengths.

Closer inspection then will yield you a quick, and much deeper, appreciation.

Now imagine the difference between one closer inspection versus a lifetime of seeing it under a microscope.

When you see the actual DNA, the smallest pieces that hold the Disney Culture together, everything you believe in, and why, changes.

When i saw the Disney Institute participants struggle with our Organizational Vibrancy content, which focused on what we do and how we do it, i set out to find a breakthrough for those struggling business professionals.

i was on a mission to crystallize why, and how, we do what we do.

The why took me to the microscope, which led to brilliantly simplistic discoveries.

The Business Chain of Excellence Gospel According To Walt Disney

Reedy Creek Fire Department
Day 22: Reedy Creek Fire Department. Parked and wrote from car.
Reedy Creek Fire Department on East Buena Vista Drive, at Disney Springs.
Disney Institute Cast Member Nametag
2009
Flock of Vulture on ground eating roadkill
Flock of Vultures on ground eating roadkill.
Eagle surrounded by Vultures while eating roadkill
Vultures heavily outnumber the lone Eagle. The Vultures parted the sea as the Eagle walked through to the carcass.

The Business Chain of Excellence Gospel According To Walt Disney

Gospel: gos·pel, noun: Something regarded as true and implicitly believed: to take his report for gospel. A doctrine regarded as of prime importance: political gospel.

The good news, Disney’s Approach to Business Excellence is simple and serves as the world’s business gospel.

The bad news is it’s not easy.

When i first discovered i had high cholesterol, the doctor recommended two simple steps to lower the risk of heart disease.

Diet and exercise.

Simple.

Not easy.

Disney’s Approach to Business Excellence, you’ll see in a moment, is ridiculously simple.

And yet finding an organizational culture of overwhelming leadership excellence is roughly as statistically similar as finding a large number of vibrantly healthy American adults.

The second greatest human fear

Disney University cafeteria sign
Day 21: Disney University. DU’s cafeteria sign.
Disney University lobby trophy case
Disney University lobby trophy case.
Social media screen shot about employee engagement
BC and i worked together at DI. BC is retired and running his own company.
bookshelf with Seth Godin and Disney books
Seth fan. Indeed.
Jeff Noel leadership slide
Part of my “Lead Like You Mean It” keynote.

The second greatest human fear

Most people know this, the second greatest human fear is the fear of death.

What’s the top human fear?

The only thing scarier than dying is public speaking.

So yeah, no, i never wanted to be a public speaker.

No dream.

No wish.

Not even a remote thought that just randomly came and went.

No desire nor interest ever happened before the day Carol called.

After that, the idea of being a Disney professional speaker consumed my thinking.

Like a broken record, i kept repeating the same question over and over, “Why me?”

Never thought about becoming a Disney Organizational Vibrancy expert.

You’ve Got The Wrong Jeff

Disney University
Day 20: Writing at Disney University.
Disney University
Disney University.
Disney University themed trash can
Themed Trash Cans. Backstage. Why?
Disney University parking lot
Disney University parking lot.
Disney University parking lot
Disney University parking lot.
Disney author Jeff Noel thesis statement
Overarching thesis for my content. Middle arrow revolves around the customer.

You’ve got the wrong Jeff

It was a typical day at Disney’s Grand Floridian Resort and Spa.

Busy.

Crazy busy, you could say.

In the Main Building, the Concierge Building, The Disney Company’s highest level of service, for any of our Resorts worldwide, was delivered exclusively here.

When it’s all you know, and all 1,400 Cast Members (including 100 leaders) have the same understanding of and commitment to the Disney Mission, you adapt and thrive in spite of the relentless pressure to be excellent with every breath you take.

So when the phone rang, i didn’t have time to answer it, and all the back office phones are internal numbers, so i knew it was a Cast Member.

i normally let internal calls go to voice mail on a super busy day, because if it’s urgent, they can page me – this was 1998, in the pre-mobile phone era.

“May I speak with Jeff please, this is Carol from Disney Institute.”

“This is Jeff?”

“I need to schedule a lunch meeting with Steve Heise.”

“I have no idea what you’re talking about. You’ve got the wrong Jeff.”

“You’re Jeff Noel, right?

“Yes. But i have no idea what you’re talking about.”

Carol said she’d investigate and call me back.

Sometime later we spoke again, and she proceeded to share how my first Disney Supervisor, Neal McCord, had lunch with a Disney Institute (DI) hiring manager and Neal recommended me as a potential speaker because of my 15 years of Disney Operations experience. DI was looking for someone with those exact credentials.

Steve Heise was the DI Director and he wanted to meet me.

i was so confused.

“Why me?”

All i could think about after Carol’s phone call was, “God must want me to become a preacher or a comedian, and i’ll need this public speaking experience.”