Disney Greatest Business Hits
Worth it to pursue world-class Organizational Vibrancy?
How will you feel if you try yet fail?
How will you feel if you never try?
How will you feel if you try and succeed?
The math says we have to try in order to succeed. But nothing is guaranteed. So the math also says trying inherently comes with the probability of failing.
Without the comfort of living with failure, success will never be ours.
World-Class Organizational Vibrancy…
What?
For gold-medal, time-tested organizational vibrancy, what are you willing to give up?
What?
How bad do you want world-class organizational vibrancy?
Okay, ready for this?
Disney’s secret organizational vibrancy shortcut?
The long way is the shortcut.
Have said it before and will say it again, at Disney, it’s not the Magic that makes it work, it’s the work that makes it Magic.
Leaders
Employees
Customers
Reputation
Improvement
In fact, i’d bet a dollar (my top bet, and the only amount i bet when i’m sure i’ll win) you were inspiring.
Remember what you did and how it felt afterward when you could smile and know you did what you thought you couldn’t?
There are certain truths that when we hear them, we easily nod in agreement.
How about this one…
When there’s something we are highly motivated to do or not do, we get it done.
While this book contains the world-class organizational vibrancy basics, none of that timeless wisdom matters if you aren’t compelled to burn the ships.
Had a High School science teacher say, “Repetition is the mother of all learning.”
Burn the ships (BTS), or some other mantra that inspires you the way BTS inspires me – that’s what we need to tell ourselves over and over (and over).
One more thing, chances are you are still amazing.
i’ll bet a dollar on that too.
What happens to you when there’s no organizational vibrancy urgency?
Recall what you accomplished when you had something super urgent?
Write it down now: What was it, why was it urgent, what was the outcome and why?
The sustainable business excellence we could enjoy will always be trapped by what we are unwilling to give up.
The trap revolves around the effort we will need to summon. This universally feels like too much energy, time, money, and discomfort.
So we don’t do anything.
Even when we choose not to decide, we still have made a choice.
What kind of successful business enterprise do you long to become?
What’s missing from making that happening?
What are you willing to change?
When we focus on the surface, we risk missing everything else.
Imagine that for a moment.
You may marvel at Disney’s world-famous grooming guidelines and completely miss the fact that grooming guidelines aren’t the insight.
The insight is Disney’s uncompromising focus on delivering what the Guest wants.
The Guest wants something Magical, something no one else in the world provides.
And prior to Disneyland, the American standard for a Family outing was an Amusement Park, a Circus, a State Fair, a Carnival.
The American Carnival was a traveling show. Descending on a town, the Carnival would quickly set up in a vacant field or empty parking lot.
The mechanical rides never won awards for passenger safety.
The Carnival workers, known as “Carnies”, had a reputation for being unkempt.
Walt Disney ruptured the negative stereotypes and reinvented the industry, including the workers, becoming a category of one.
Why?
Because the Public would pay for quality, return often, and tell their friends.
Is there a business owner you know who wouldn’t want organizational vibrancy?