Fav Space Ranger. 
Honeymooning at Disney? 
Blooper. 
Safety and comfort.
Great Business Excellence Categorically Changes Everything
Do you want to lead the category or do you want to become the category?
After you read the next sentence, ask yourself what your organization (or you if you can’t influence an entire company) would have to do differently to have your customers and employees feeling it, talking about it, and loving it?
Be the category.
Imagine being a category of one.
No one else does what you do in the way you do it and your customers (and employees) love you for it.
Great business excellence categorically changes everything.
Yes or no?
Please remember we aren’t talking about good and very good business excellence. At Disney we have a saying, “Good and very good aren’t good enough.”
Be the category.