Disney Business Chain of Excellence Beliefs

Man sitting next to Disney University trash can — Day 7 at Disney University.

iPhone 7 package — Arrived September 16, 2016. A new writing instrument.

Man sitting at Disney University's outdoor break area — Disney University’s outdoor break area.

Disney Institute Performance Center — Disney Institute. Not to be confused with Disney University.

Disney Business Chain of Excellence Beliefs

Leaders drive the employee experience.

Employees drive the customer experience.

Customers drive the repeat visitation.

Loyalty drives your fiscal health.

Creativity is the DNA that runs through everything you do.

Leaders create the internal service quality; employees stay if they are happy; if employees stay they get good at what they do; when employees are happy and good at what they do, they present a good external service quality; good external service quality creates customer satisfaction; (satisfaction is dangerous because it means you’ve only met expectations); the key now is to provide the perception of superior value, which is the key to creating customer loyalty; loyalty leads to revenue growth and profit; grow and profit lead to shareholder value.

What this Disney Business Chain of Excellence Book will do

Disney Custodial Cast Member drawing Mickey with water — Day 6: Notice the rubber band on the trash broom.

Main Street Confectionary Cast Member asks Guests for their autograph. This is done when the shop is slow.

Jeff Noel speaker headline — Learned Disney’s secrets, did and mastered Disney’s secrets, teach Disney’s secrets.

exhausted Guest resting on ground in Magic Kingdom — Exhausted Guest resting on ground in Magic Kingdom.

Magic Kingdom's Tomorrowland — Magic Kingdom’s Tomorrowland.

Man on iPhone while traveling on the Tomorrowland Transit Authority's PeopleMover — Writing while traveling on the Tomorrowland Transit Authority’s PeopleMover.

Man using iPhone while traveling on the Tomorrowland Transit Authority's PeopleMover — Team USA shirt and Disney “I’m Celebrating” button. PS. Still writing and traveling on the PeopleMover.

quote and tagline for Disney speaker Jeff Noel — Quote and tagline. Who writes seven Disney Business Books? And does it on an iPhone. And, from Walt Disney World. Who?

What this Disney Business Chain of Excellence Book will do:

It will offer a simple fix: however, it will not provide an easy fix.

It will intrigue, rather than entertain, you.

It will reveal Disney’s Organizational Vibrancy cultural architecture.

It will answer, “where do we start” by providing Disney’s Organizational Vibrancy cultural blueprints.

What this Disney Business Excellence Book will not do

view of Town Square from Magic Kingdom double-decker bus — Day 6. September 14.

Man wearing head phones typing on phone at Disney — Beats headphones. Apple’s AirPods debuted December 2016.

Magic Kingdom Main Street and Castle view from bus — Writing from here. Pretty cool.

Magic Kingdom Partners statue from double-decker bus — When you change what you see (raise your elevation), what you see changes.

Cinderella Castle forecourt from double-decker bus — Writing was easy while the bus stopped, unrushed, to unload and reload.

What this Disney Business Excellence Book will not do:

It will not offer an easy fix; however, it does provide a simple fix.

It will not entertain you.

It will not hold your hand.

It will not answer all your questions.

This Disney Business Chain of Excellence Book is perfect for

Cinderella Castle — Day five’s writing location. September 13, 2016.

Guests dressed as The Incredibles — Mickey’s Not So Scary Halloween Parties start in September. Walkway from Hub to Tomorrowland. Make a left U-turn and head behind Cinderella Castle.

Disney Speaker Jeff Noel writing a book on Cinderella Castle steps — Change of pace. Open-air steps. Umbrella by knee.

thunderstorm approaching Cinderella Castle — Umbrella weather.

Four Cast Members in Halloween themed Cast Member costumes — Heading home. Cast Members “greeting” departing Guests. All Day Guests must exit before the start of Mickey’s Not So Scary Halloween hard-ticket event.

Storyboard for a book — Disney Leadership book storyboard early stages.

iPhone 7 case in package — Arrived today, September 13, 2016.

Writing seven Disney Business Books in one year, from the iPhone 7 release to the iPhone 8 release.

This Disney Business Chain of Excellence Book is perfect for:

People who want to change the world.

People who admire Disney’s Organizational Vibrancy best practices.

Outliers.

Misfits.

Weird people.

High achievers.

Driven people.

Hopeful people.

Optimistic people.

Visionary people.

People who are tired of excuses.

People who are tired of regrets.

Confused people seeking clarity.

People who are tired of formulaic templates.

People who want someone they can implicitly trust.

Committed people.

People willing to “burn the ships”.

What this Disney Business Chain of Excellence Book is not

Five Sheriff cars near Magic Kingdom — Day 4: September 12, 2016. Protection for a famous person?

The steps on Main Street is today’s first of two writing locations.

Disney button on man's shirt at Magic Kingdom — Today’s second writing location. The air conditioning and quiet are welcomed.

Magic Kingdom first aid station lobby. Perfect for someone writing a book on an iPhone.

Disney button on Main Street at night — Heading home. Thank you Day 4.

Walt Disney's Main Street Window — Walt’s “Main Street” window faces Cinderella Castle.

Balloons for sale on Main Street at night — Heading out after a productive writing fourth-day.

Writing seven Disney Business Books in one year, from the iPhone 7 release to the iPhone 8 release.

What this Disney Business Chain of Excellence Book is not.

This Disney Organizational Vibrancy book is not designed for Disney history connoisseurs.

This book is not designed for Disney trivia buffs.

This book is not designed for Disney fanatics.

This book is not designed for people looking for a great story.

This book is not designed for people grasping at straws.

Once Upon a Time in Disney’s Business Chain of Excellence (prologue)

Main Street view from Train Station — Day 3 book writing from Town Square, September 11, 2016.

Walt Disney World Train crossing road — Small Town traffic on the way home.

Writing seven Disney Business Books in one year, from the iPhone 7 release to the iPhone 8 release.

Once Upon a Time in Disney Business Chain of Excellence (prologue)

In a world full of cookie cutters, Walt Disney was a craftsman.

In a world full of complexity, Disney works hard to simplify its key, repeatable messages.

We live in a world where every answer is a click away, and yet common sense isn’t so common.

Here’s common sense at it’s finest:

Leaders impact the employee experience; employees impact the customer experience; customers affect the financial experience; creativity is the DNA for continuous improvement at every stage.

Disney’s Business Chain of Excellence: Leaders -> Employees -> Customers -> Business Loyalty -> Creativity & Innovation.