How Does Disney Excel?

Walt Disney World's Sun Trust Building
Today’s Disney writing from the Sun Trust Building. This building served as Walt Disney World Corporate Headquarters from 1971-1989. The Team Disney Building became WDW HQ in 1989.

How Does Disney Excel?

The harsh reality is that satisfaction is dangerous.

At Disney, we are never satisfied.

Every day, all day, we are focused on exceeding expectations at every customer and employee touch point.

Sound like your organization?

Never satisfied.



World-class organizational vibrancy must set a standard so high, it literally guarantees competitive immunity.

Think about it and imagine your organizational vibrancy being intentional and relentless about clearly outdistancing your competition.

Now imagine aiming for decent organizational harmony.

Decent harmony is not the goal.

Organizational vibrancy, harnessed from the interconnectedness of the business chain of excellence, is the goal.

Exceeding expectations is the goal.

World-class organizational vibrancy is the goal.