The Why of Disney’s Business Chain of Excellence

Why does Disney focus on the positive ripple effect driven by great leadership?

Here’s how easy the answer is; if you could only pick one of these two, which would you pick?

1. A team of good and very good leaders.
2. A team of excellent leaders.

Sometimes, the answer is that obvious.

Why does Disney focus on employee engagement?

Here’s how easy the answer is; if you could only pick one of these two, which would you pick?

1. An employee culture architected by design.
2. An employee culture that happens by default.

Sometimes, the answer is that obvious.

Why does Disney focus on delivering world-class customer service?

Here’s how easy the answer is; if you could only pick one of these two, which would you pick?

1. Consistently exceeding customer expectations at every touchpoint.
2. Focusing on meeting customer expectations and occasionally exceeding expectations.

Sometimes, the answer is that obvious.

Why does Disney focus on creating powerful and lasting emotional connections?

Here’s how easy the answer is; if you could only pick one of these two, which would you pick?

1. A legendary customer service culture reputation every employee believes is worth defending.
2. A customer service culture that can never seem to go from good to world-class.

Sometimes, the answer is that obvious.

Why does Disney focus on continuously improving it’s products and expanding it’s offerings?

Here’s how easy the answer is; if you could only pick one of these three, which would you pick?

1. Stay with the industry pack.
2. Lead the category.
3. Become the category.

Sometimes, the answer is that obvious.